Fashion Innovation Agency (FIA) x Volograms

An original concept by FIA and dandelion + burdock, Pose XR is a virtual tool to art direct your own fashion shoot.

"The explosion of interest in digital fashion and ‘the metaverse’ has largely, to date, focused on commerce. What has yet to be explored in any depth is the huge implications on creativity. PoseXR is a glimpse into the limitless boundaries of creating virtual worlds." said Matthew Drinkwater, The Fashion Innovation Agency

We did multiple volumetric captures with the help of Focal Point VR of a model in different outfits which were then integrated into an interactive 3D experience that could be streamed through a web browser.

The experience gave tools to create many different  possibilities to direct your own digital fashion show. FIA and dandelion + burdock built and provided a set of simple to use yet highly flexible tools so each virtual shoot can have wildly different outcomes. Even minimal changes to the colour palette and lighting of a scene will radically affect the mood and overall feel of the space. These unique moments can then be captured to keep and share.

Talking about their experience while building this and the use of volumetric video, dandelion + burdock wrote: “Mixed reality and improvements in real-time content tools allow us to rethink our approach to alternative forms of content production. These trends are part of a greater push toward digital transformation and creating immersive experiences. With the evolution of virtual production, we believe that "free-viewpoints" and "reality" will be key elements in helping the virtual medium succeed.”

You can create your own digital fashion shows now too - directly from your smartphone. Just download Volu, capture volograms and export them to create experiences for Augmented Reality, Virtual Reality or Metaverse.

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